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China Isuzu truck Brand Story

Isuzu is Japan brand, Isuzu's predecessor was established in 1916 in Shinagawa-ku, Tokyo, Tokyo Ishikawajima shipbuilding. A9 1922 production in 1933, the company merged with the auto companies. In 1937, the company Tokyo gas and electric power industry companies, domestic companies into the Tokyo automobile industry company in Kyoto in 1949 and renamed as Isuzu.

The company produced many varieties, are the main production of heavy and light truck manufacturers. Production cars have Gemini brand and Royal Horse brand. Japan Isuzu car company was founded in 1937, is the world's largest and oldest commercial vehicle manufacturers, their products much users loved all over the world.

Facing the coming of the 21st century, Isuzu will continue to invest in leading technologies and processes, development of high-tech, low-polluting vehicle and engine products, to customers around the world to provide an efficient means of transport, and jointly create a better future. ISUZU marine engineering company was founded in 1910 and 1918 made Japan the first truck, in 1949 the company formally established Isuzu company in 1971, and the United States supply GM cooperation United States truck chassis and related components, starting in 1975 established the United States ISUZU company and was formally incorporated into GM's territories. ISUZU started with heavy trucks, its 4 drive also is known for strong, durable, load, and the diesel engine is supplying many other depots, so many domestic factory pickup and SUV with its chassis or body.

Isuzu truck-flag story

Isuzu (ISUZU) company used the trademark had two changes. First logo is from Japan, ISE (local) names of Isuzu, pattern symbolizes the rolling waves of the Isuzu River, company development.

1974 using double-column new trademarks, logo in the left column symbolizes the Isuzu Company and user-side by side, that Pole on the right symbolizes the cooperation with countries around the world in the development of Isuzu. See Isuzu double column-new logo, reminiscent of China's "towering Bai Yuzhu, sea purple beam" proverb, seems to be designed for Chinese users of the trademark.

Isuzu car-truck models

Isuzu h-series medium-duty trucks

1933, Ishikawajima-Harima automatically car response Japan Government in Kanto big earthquake Hou development standard type car, and for disaster Hou reconstruction of requirements, development manufacturing has business workers province standard type of car, and in parts aspects began localization, for Japan of car industrial lay has based; while, after has zhihou of improved, development for post-war Isuzu of 5~6 tons truck, became has representative Japan medium truck of original points. This medium-duty trucks are ancestors of Isuzu h-series.

Isuzu n-series trucks

N train in Japan's market share was 38.2%, but in September 2004, the car market, market shares reached 43%, the car's popularity. New n-series powered by the 4KH1-TC engine of Isuzu new and 3rd European standards of certification has been made in order to adapt to the continuous improvement of environmental requirements throughout the world. 4K is characterized by an output of 130 HP, used electronic fuel injection, intercooled turbocharger and supercharger with a cooling device.

Isuzu cars-China Isuzu

At present, Japan Isuzu has been in Beijing, Chongqing, Jiangxi joint venture to produce light commercial vehicles, which Chongqing light produced by Isuzu Motors already has a world-class technology and quality.

United-50 Bell auto trade (Shanghai) limited by the Japan Isuzu Chang and Hong Kong under the United Automobile company formed a joint venture with a trading, is the Japan Isuzu China investment automobile sales company. Bell auto trade limited company Chongqing Isuzu, Shanghai in East China, an agent.

In 2006, Japan's Isuzu empowers the DCH in Hong Kong under the United Automobile Company United Auto sales in domestic-owned investment services (China) limited as Japan national distributor of Isuzu cars. The enterprise brands in the world brand Lab (WorldBrandLab) prepared by the 2006 No. 333 in the world ranking of the top 500 brands.

Isuzu truck series in China: Isuzu e-series, Isuzu c-series, Isuzu f-series, Isuzu n series.

Isuzu cars-high-end light truck market disputes

Development of China's auto industry began in the 80 's. Large manufacturers to seek opportunities for joint ventures and cooperation with well-known foreign car manufacturers. Japan's Isuzu is also entering the country at this time. After careful study and comparison, Japan's Isuzu in the country select Jiangxi automobile factory (predecessor of jiangling group), Chongqing automobile plant (Qingling), two cooperation, introduced a complete set of technology and production equipment of Isuzu manufacturing Isuzu light vehicles. Jiangling, Qingling became the earliest and most complete Isuzu technical production, sales of Isuzu light truck business.

Japan's Isuzu is also entering the country at this time. After careful study and comparison, Japan's Isuzu in the country select Jiangxi automobile factory (predecessor of jiangling group), Chongqing automobile plant (Qingling), two cooperation, introduced a complete set of technology and production equipment of Isuzu manufacturing Isuzu light vehicles. Jiangling, Qingling became the earliest and most complete Isuzu technical production, sales of Isuzu light truck business.

After years of development, celebrates Bell car first introduced has Japan Isuzu high grade light car put market, preemption high level light car market; thereafter and development new N series 100P car, intent climbing new of market vantage point; 100P put market Hou, celebrates Bell and continues to made new of decision, development new skin truck and multifunctional car, has develop high-end skin truck and leisure car two a level of market. On this basis, Qingling predicted domestic demand for heavy trucks market, Isuzu advanced decision making for heavy vehicles to mount, tries to participate in the field of competition. Qingling motors to various development shows, Qingling automobile had not reconciled in light trucks single market on all fronts, business ideas are forming all over.

Meanwhile, another domestic technical jiangling Isuzu Automobile Group has pioneered the development of a more effective way. Early in 1984, River Bell car group of predecessor Jiangxi car factory used technical trade combined of way from Japan Isuzu company introduced full of cab mold, and welding loaded fixture, and test line and the part key equipment, development out has contemporary international advanced level of double row seat light car, and raised hundreds of millions of Yuan funds for speed up technology, built has a modern workshop and production line, formed has scale production of integrated capacity, makes enterprise get groundbreaking development.

Entered the 90 's, the JMC to implement initiatives that improve its market dominance. In 1991, the JMC access to light truck Isuzu NHR technology transfer contracts. In 1993, Isuzu 100P, current TFR/S and Isuzu 4JB1 engine technology transfer contracts. On April 18, 1993, by the Jiangxi automobile factories, Japan Isuzu Corporation and Itochu Shoji Corporation has established three joint venture of jiangling Isuzu Motors Limited, was the Japan auto industry investment in China's largest and most extensive cooperation venture, it symbolizes the establishment of jiangling group and Isuzu in technology, capital and management into the new period of all-round cooperation.

In 1999, Isuzu Isuzu Corporation arrangements (China) investment company limited technical assistance for jiangling Isuzu Motors Limited.Technical assistance for: for enhance quality (introducing quality assurance systems such as QI-AUDIT), the increase of productive (MH method), site improvement and monitor education technology. Jiangling Isuzu Motors Limited through the continued introduction and use of foreign technology, new technology, insist on rolling development, currently has 60,000/year level of stamping, welding, painting and final assembly manufacturing capabilities.

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